No opinions. No subjective curation. We analyze 20,000+ real website screenshots every month—desktop and mobile—so you get design intelligence you can confidently act on.
Three principles that make the difference between noise and insight
10,000+ sites analyzed every month. Large enough to detect real patterns, not cherry-picked examples.
Monthly updates, not annual reports. When trends shift, you know within weeks—not months after your competitors.
Automated analysis removes human bias. Expert validation adds context. You get insights you can defend.
Five steps from raw data to decisions you can act on
We capture screenshots of 10,000+ websites monthly from the performant, accessible web—sites that load quickly, respect users, and prioritize good UX. Our analysis covers both desktop (1920x1080) and mobile (375x812) viewports across 8 major industry verticals.
Our proprietary technology processes each website to extract quantitative design data across 15+ metrics covering visual design, layouts, and UI patterns.
Advanced algorithms identify emerging patterns, trend shifts, and outliers. We track month-over-month changes to detect design evolution in real-time.
Our design team reviews automated findings to ensure accuracy, filter noise, and provide context. Human expertise validates the data before publication.
Insights are compiled into comprehensive reports with visualizations, benchmarks, and actionable takeaways tailored for designers and product teams.
15+ metrics that give you the complete picture
Quality at scale isn't easy—here's how we ensure accuracy
Validated against manual design audits by our expert team
Largest dataset in the industry for statistical significance
Industry-specific analysis for relevant benchmarking
Expanding beyond visual design into sentiment, ethics, and cultural intelligence
Which UX patterns frustrate users most? We're developing proprietary methods to identify design decisions that correlate with negative user experiences—so you can avoid the patterns that hurt satisfaction before you ship.
Not all manipulative UX is equally rejected. We're measuring regional tolerance for dark patterns— forced continuity, hidden costs, privacy zuckering, and more. Design ethically for your specific market.
Raw design data without cultural interpretation misleads. We're building frameworks that explain why patterns work differently across cultures—so you can design respectfully for global audiences.
Not all trends are created equal. We're adding lifecycle tags to every pattern—emerging, mature, or declining— so you know when to adopt and when to hold back.
Sites that can't load in 30 seconds aren't just slow—they're bad UX by definition. Our methodology naturally filters for sites that care about user experience.
If a site can't load for our analysis, it can't load for users on slower connections either. Our data represents what real users actually experience—not what enterprise developers wish they experienced.
We believe in transparency. Here are the known limitations of our approach:
First report launches January 2026. Sign up to get notified.